Growth Marketing Specialist

Description

Introduction

Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As a Growth Marketing Specialist with Mobile Heartbeat you can be a part of an organization that is devoted to giving back!

Benefits

Mobile Heartbeat, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
  
• Fertility and family building benefits through Progyny
  
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• Family support, including adoption assistance, child and elder care resources and consumer discounts
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan
  
• Retirement readiness and rollover services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Growth Marketing Specialist

Do you have a desire to be an integral part of a growing and dynamic team and leader in healthcare technology space? Mobile Heartbeat, the industry leader in advanced clinical communication and collaboration used by healthcare professionals in hospitals and health systems is looking for a Growth Marketing Specialist to join our team.

The Opportunity

You will be responsible to support the co-creation and execution of campaigns and activities focused on awareness, lead generation, and the conversion to sales-ready opportunities.

The ideal candidate will be part marketer and part project manager who enjoys collaboration and creatively weaving all parts of the marketing machine together.

You have the ability to see the big picture yet also masterfully manage projects to completion. You create marketing programs that not only drive marketing qualified leads, but also pipeline and revenue. Above all, you’re a team player, bringing positivity and passion to your work every day.

Key responsibilities include:

• Supporting the creation, development and execution of high-impact, multi-channel B2B marketing programs focused on creating pipeline opportunities for new customer acquisition.
• Utilize the full range of marketing tactics and tools to continuously improve lead conversion and quality across multiple channels.
• Collaborate with subject matter experts, partners, and other marketing team members to ensure world-class marketing materials are produced including ads, web content, and emails.
• Track, measure, and report campaign performance against key metrics.
• Identify program performance issues and drive action plans for improvement.
• Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment and enablement.

Candidate Expertise Required

• 2+ years of demonstrated success in implementing demand generation programs in B2B organizations, with a preference for healthcare technology experience.
• A marketer who understands what it takes to engage prospects through multiple digital channels.
• Excellent writing skills.
• Interest in data and analyzing the performance of their campaigns and effort.
• Organized, detail-oriented, self-directed team player with a positive attitude.
• Self-starter with energy, drive and determination to accomplish goals.
• Demonstrated ability to multi-task and stay focused.

It’s a plus if you have:

• Experience managing campaigns across multiple channels including Pardot, Salesforce and LinkedIn.
• Proven ability to build relationships across a number of stakeholders including sales, subject matter experts, services, and product marketing.
• Demonstrated experience planning, evaluating, executing, and measuring campaign performance and enabling / operationalizing campaigns with Sales

Mobile Heartbeat® is a clinical communication and collaboration company. We aim at driving positive patient outcomes throughout the healthcare enterprise. The MH-CURE platform enables all roles in every department to communicate with context. The platform streamlines clinical workflows. It accelerates decision-making, and improves patient care.  Mobile Heartbeat delivers a new ecosystem of communication to the healthcare setting. A well-connected care team insures optimal patient care.  Mobile Heartbeat operates as an indirect, wholly owned subsidiary of HCA Healthcare.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times.  In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"There is so much good to do in the world and so many different ways to do it."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

Be a part of an organization that invests in you! We are reviewing applications for our Growth Marketing Specialist opening. Qualified candidates will be contacted for interviews. Submit your application and help us raise the bar in patient care!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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